Focus Conference
February 1, 2019
Hotel Hollywood
Sarajevo, Bosnia and Herzegovina
Closer to people

The purpose of this conference is to gather individuals who work in public administration and public companies to encourage them to discuss strategies, tactics and communications processes.

About the Conference

Countries in South-East Europe have faced many changes during their transition. Today, due to the increasing influence of technology, communication is depending on numerous digital platforms. Furthermore, different generations perceive and use communication tools differently. In such an environment, the public sector is exposed to criticism caused by the bureaucratic barriers and insufficient communication with the public.

Therefore, a public discussion on effective communication is needed more than ever, and some of the questions that should be addressed are: how to inform the public in a simple way, do politicians understand the importance of the transparent communication, what is their role and what should communication experts do in a public sector.

The international FOCUS Conference on innovation and communication in public administration and public sector companies presents the platform for connecting, exchanging knowledge and experience, and defining guidelines for new communication processes. The motto of the Conference is closer to people and it brings together representatives of both the public and the private sector. The mission of the public sector employees is to be closer to people by implementing simple and transparent communication with the purpose of working together for the better future. One of the key elements is functionality which is based on exchanging knowledge and encouraging development through participation at the FOCUS. The initiative's wish is to gather all those who consider communication as a basis for information and its exchange, as well as an opportunity for creating new values.

The first edition of the Conference was held on 1st of December 2018 in Terme Tuhelj, and it represents a historical educational event as it is the first of its kind for its content and the target group of public relations experts that it has gathered. Meantime, due to the great interest, the FOCUS Conference was held in the countries of the region, on 16th of March 2018 in Sarajevo and on 5th of June 2018 in Belgrade. The fourth, two-day edition of this educational platform was held again in Terme Tuhelj, on 13th and 14th of September 2018. All four conferences together had a significant response from around 500 participants who had the opportunity to attend lectures by prominent regional and foreign public relations experts. The conferences discussed strategies, tactics and communication processes within institutions operating in the service of public administration.



The mission of the Conference is to connect and educate individuals who work in public administration and public companies about the importance of communication processes.


The vision of the Conference is to become a central event which will gather individuals from public companies and public sector from South-East Europe.


08:15 - 08:45

Registration of the participants

08:45 - 09:00

Ceremonial opening

  • Danijel Koletić, President of the Organizing Board
09:00 - 11:00

Panel discussion "Guidelines for Developing a Communication Strategy"

11:00 - 11:30

Coffee break

11:30 - 12:30

Practical examples - "Digital Transformation of Public Administration and Public Companies"

12:30 - 14:00


14:00 - 14:20

Lecture: TBA

14:20 - 14:40

Lecture: TBA

14:40 - 15:00


15:00 - 16:45

Panel discussion "Communication as the Basis of Transparency"


Closing of the Conference

  • Awarding the Certificate of participation

*Note: the organizer reserves the right to change the program.

Prices and Terms

Prices and terms will be announced later. Thank you for understanding!


Apriori World

Florijana Andrašeca 18a, Zagreb

T/F: +385 1 3099 526